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A crucial aspect of hospitality design, ambiance sets the mood and atmosphere of the space. Whether it's cozy and intimate or grand and opulent, the design should evoke the desired emotional response from guests. High-quality materials like wood, marble, leather, and glass are often used to convey luxury and durability. Sustainable materials are also becoming increasingly popular in response to environmental concerns. Overall, successful hospital design creates an immersive environment that delights guests, enhances their experience, and fosters a sense of comfort and belonging.